
Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
No, once you submit your application to the IP office, you can't add more classes.
During the assessment, the examiner will evaluate whether you qualify for protection in the context of given classes, both on absolute grounds (is the mark merely descriptive of goods/services listed on the application?) and comparatively to other already registered trademarks (is the mark identical or confusingly similar to any trademark from given classes?) Therefore, adding classes would change the assessment.
If you decide to add more classes, you can only submit a new application.
What is the price of an additional trademark class in the UK?
How many classes of goods & services should I select for my trademark application?
Is there an extra price for responding to the office action?
Does a logo trademark protect all of its individual elements?
If I recieve an office action, can I still save my trademark?
Someone already owns a trademark similar to my brand. What should I do?
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
This trademark infringement case between Microsoft and MikeRoweSoft represents one of the classic legal disputes in the field of intellectual property law. In case you are not already familiar with it, this article summarises the key issues and outlines lessons for brand protection for software companies in particular.
Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.