
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
The trademark registration process requires minimal documentation from the applicant. The main document is a signed Power of Attorney authorizing the legal representative to act on the applicant's behalf. This and the application itself are prepared by the representative.
The applicant typically provides: the mark (name, logo file, or both), the company or individual's details, and the list of goods and services to be covered. Once these are provided, the legal team prepares the full application for the client's review before filing.
Additional steps may arise if the IP office issues an office action or if a third party files an opposition during the publication period. Both require a response within set deadlines.
Can I use a PO Box as the official address on my trademark application?
How does the timeline of previous approvals affect one's ability to register a trademark?
Can someone steal my trademark away from me while I wait for it to be registered?
Can the intellectual property office dismiss my application?
Can I change countries during the trademark registration process?
What does it mean if a trademark is 'published for oppositions'?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.