What do I need to start the trademark registration process?

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth.

Fashion is one of the biggest industries in the world. Global market value of the clothing industry was set to $1.7 trillion dollars in 2021 and expected to enjoy a 6.1% growth to $1.95 billion dollars in 2022-2023 according to two different research reports by Euromonitor and McKinsey [1]. This article highlights why trademark registration is of a crucial importance for fashion retailers.

Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.