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Why is trademark monitoring important?

Written by Jan Buza

Co-founder of Trama

Trademark registration grants exclusive rights, but the responsibility to enforce those rights lies with the owner. An IP office does not proactively notify owners of every potentially infringing use; the owner must identify infringement and act on it.

The most time-sensitive monitoring need is new trademark applications. When a confusingly similar mark is filed, the owner has a limited window; typically two to three months after publication; to file an opposition. Missing that window means losing the right to oppose that specific application, regardless of how similar the marks are.

Beyond trademark registers, monitoring other channels (social media, domains, online marketplaces) ensures that commercial infringement does not go undetected for long enough to become established.

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