Why is trademark monitoring important?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Although trademark registration gives its owner rights for the exclusive use of the mark in commerce, the burden of monitoring infringement falls onto the owner. In other words, to exercise the rights granted to you by your trademark, you first have to be aware of any infringement taking place.

One possible infringement threat, although mostly unintentional, can come from newly filed trademark applications. Trademark monitoring is the practice of monitoring trademark registries for the purpose of uncovering those applications that infringe on your existing trademark. You can then oppose these applications during their opposition period.

Trademark monitoring can either be performed manually or by signing up for a service that periodically searches the given database and sends you reports.

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