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Do I need a trademark surveillance service?

Senior Trademark Attorney

A trademark gives you exclusive rights; it does not monitor the market for you. Surveillance is what keeps those rights practically enforceable by ensuring you know when they are being breached.

The question of whether to use a service or do it manually depends on the scope you need and the time available. Trademark register monitoring is the minimum; a service extends coverage to domain names, social media, business registers, and online marketplaces, which would each require separate manual effort to cover independently.

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