Trademark protection can potentially last indefinitely as long as the trademark is actively used in commerce and the renewal requirements are met. Once a trademark is registered, it initially provides protection for a specific term, which can vary depending on the jurisdiction but is commonly around 10 years. However, this initial term can be renewed indefinitely.
To maintain trademark protection beyond the initial term, trademark owners must file renewal applications and pay the necessary renewal fees within specified intervals. By fulfilling these requirements, the trademark protection can be extended for successive renewal periods. As long as the trademark remains in use and the renewal obligations are met, the brand can continue to be protected.