Should I add more classes in order to broaden the protection of my brand?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Adding more classes to your trademark application can broaden the protection of your brand by extending its coverage to a wider range of goods or services. However, the decision to include additional classes should be carefully considered based on your business needs and strategic considerations.

Expanding the classes can be beneficial in certain cases. It allows you to secure exclusive rights to your brand across multiple product or service categories, providing a more comprehensive protection for your brand identity. It prevents others from using similar marks on related goods or services and helps maintain the consistency and reputation of your brand across different areas of business.

However, it's important to assess the actual need and relevance of additional classes to your business. Adding classes that are not directly related to your current or foreseeable future offerings may result in unnecessary costs and complexities. A higher number of classes also means opening yourself up to recieving oppositions from more competitors. It's advisable to evaluate the potential risks and benefits, and consider the specific nature of your business and market.

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