From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Once the trademark registration is in progress, will I be able to list my product on Amazon?
Written by Jan Buza
Co-founder of Trama
First, we should point out that you don't necessarily need to get a trademark to list your products on Amazon. But that might require additional validation steps, plus a trademark (and, by extension, the membership in Amazon Brand Registry) gives you other benefits and helps protect your brand from infringement.
If you want to apply for a trademark, then yes, you'll be able to join the Brand Registry once your trademark application is filed with an intellectual property office and you receive a serial number - usually about a week or two after filing.
Related questions
How much does the length of the trademark registration process differ between countries?
What is the price for 2 or more trademark classes in the US?
What requirements must a mark meet to be eligible for registration?
What is the price of an additional trademark class in the EU?
Can I avoid additional costs by registering both word and image trademarks in one application?
What colour version of the logo should I choose when registering a trademark?
Is there a price difference when filing wordmark vs figurative mark?
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