
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Plaintiff: Starbucks Corporation
Defendant: Hellenic Milk and Flour Industry S.A. (EVGA)
Case no.: R 1023/2016-4
Jurisdiction: European Union
Industry: Food and Drink
Decision date: 13 Feb, 2017
Subject matter: Complementary evidenceConceptual similarityDatabase printoutDistinctive elementDominant elementEnhanced distinctivenessEvidence of useIdentity of goods and servicesLikelihood of confusionNature of the goods and servicesNew submission on appealPhonetic similarityPress articlesProof of usePurpose of the goods and servicesReputationSimilarity of goods and servicesSubstantiation of earlier rightVisual similarityWeak element
The request for a declaration of invalidity fails on the basis of all the earlier marks and all grounds invoked.
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