Rolex Watch U.S.A., Inc v. Rosemarie Collections LLC

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

Skill, experience and attention to detail play an essential role in mitigating the potential risks that could impede a successful trademark registration. Given the non-refundable trademark application fees, relying on a trusted expert can provide applicants with an economic benefit in addition to the peace of mind.

There is a myriad of reasons why trademark registration is of a crucial importance for software companies. This article presents a concise summary of 12 key reasons why every developer of software solutions should think about registering for a trademark.