Honda Motor Co., Ltd. v. Friedrich Winkelmann

The Federal Supreme Court ruled that the gold-coloured foil-wrapped chocolate bunny from Lindt & Sprüngli can claim trademark protection against the competing product from Lidl. Lidl is no longer allowed to sell its rabbit because of the risk of confusion and must destroy existing copies of the product.

There is a myriad of reasons why trademark registration is of a crucial importance for the creators of gastronomic experiences. This article presents a concise summary of 12 key reasons why every food & drink retailer should think about registering for a trademark.

Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.