Director of Trama Legal
Igor is the founder of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a start-up founder himself, he understands the priorities of the entrepreneurs his company serves.
In his free time, Igor likes running, biking and spending time with his family and friends.
Pavol Jozef Šafárik University, Košice, SK
Going viral is every brand’s dream. It's proof that your product, your idea, or your business has captured attention. You're trending. You're everywhere. However, this very success can lead to an unexpected and detrimental outcome: trademark genericide.
When it comes to protecting your intellectual property, understanding the differences between trademarks and copyrights is essential. Both are legal tools that help safeguard creative and business assets—but they serve very different purposes. Knowing which type of protection applies to your work can help you secure your rights, prevent infringement, and avoid unnecessary legal costs.
Artificial intelligence is advancing at an incredible pace, and the biggest tech companies—OpenAI, Google, Microsoft, and many others—are scrambling to protect their AI creations. But they’re not just patenting new technologies; they’re also rushing to trademark the names of their AI models and algorithms. Why? Because in this fast-growing industry, branding is just as important as innovation.
