Director of Trama Legal
Igor is the founder of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a start-up founder himself, he understands the priorities of the entrepreneurs his company serves.
In his free time, Igor likes running, biking and spending time with his family and friends.
Pavol Jozef Šafárik University, Košice, SK
Dr. Martens has kickstarted an ongoing dispute against one of the world's fastest growing e-tailers—Temu. Dr. Martens legal team alleges that Temu manipulated Google search results by including protected trademarks, such as "Dr. Martens" and "Airwair" as keywords in advertisements promoting lookalike Dr. Martens boots.
Going viral is every brand’s dream. It's proof that your product, your idea, or your business has captured attention. You're trending. You're everywhere. However, this very success can lead to an unexpected and detrimental outcome: trademark genericide.
When it comes to protecting your intellectual property, understanding the differences between trademarks and copyrights is essential. Both are legal tools that help safeguard creative and business assets—but they serve very different purposes. Knowing which type of protection applies to your work can help you secure your rights, prevent infringement, and avoid unnecessary legal costs.
