Trademark goods & services items - Safety glass

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.

Social media is a powerful tool for growing any brand. If you're starting a business, using platforms like Facebook, LinkedIn, or Twitter can help you reach more people, build your brand's identity, and connect with your audience in unique ways. However, along with these opportunities, there's a risk of trademark infringements, which can harm your business if not handled carefully.