To protect your brand name through business registration, officially file your business name with the appropriate government agency, such as your state business office in the U.S. or Companies House in the UK. This process ensures your business name is recorded and legally recognized, giving you the right to operate under it. Before filing, conduct a search to make sure no other business is using the same or a similar name in your jurisdiction. This step helps you establish a clear identity and prevents potential conflicts with other businesses.
Additionally, consider registering your business name as a trademark to gain exclusive legal rights to use the name for your goods and services. While business registration protects your name locally, a trademark offers broader protection and prevents others from using a similar name. Regularly monitor business registries to ensure no one infringes on your registered name, and take action promptly if you discover unauthorized use.