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How does a trademark watch service protect my brand?

Written by Jan Buza

Co-founder of Trama

A trademark watch service tracks new trademark applications in the registers you specify and alerts you when a mark that is confusingly similar to yours is filed. This gives you the opportunity to file an opposition during the publication period, before the infringing mark is registered.

Many services also monitor beyond trademark registers, covering domain registrations, business registers, social media, and marketplaces. The broader the monitoring scope, the more comprehensively the service covers the channels where brand infringement typically appears.

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