Italy (UIBM) trademark application success rates

For businesses looking to protect their brands in one of Europe’s largest economies, understanding Italy’s trademark registration landscape is essential. Below is a five-year snapshot of trademark application outcomes at the Italian Patent and Trademark Office (UIBM) and best practices for successful registration.

By

Igor Demcak

Trademark protection wherever you need it

Application success rate at Italy’s UIBM: 5-year overview

Between 2019 and 2023, Italy demonstrated a consistently high trademark application success rate, averaging 88.09%. While the rate has slightly declined from a peak over 91% in 2019-2020, it remains firmly above 83%, reflecting a stable and applicant-friendly environment.

Applications filed in

Registered

Filed

Success rate

2019

35,939

39,460

91.08%

2020

36,407

39,759

91.57%

2021

43,166

48,700

88.64%

2022

33,570

39,223

85.59%

2023

34,559

41,316

83.65%

Total (average)

183,641

208,458

88.09%

Italy trademark application success rate

Comparison to major IP Offices in the region

With an average success rate of 88.09%, Italy stands out as a favorable jurisdiction for trademark protection. It performs significantly above the global average, falling slightly below the larger IP market such as the EUIPO (80.90%) but above USPTO (56.91%).

This success rate is among the highest in Europe, closely aligning with offices such as France (88.85%), Greece (89.55%), and Denmark (87.78%). It slightly outperforms other major European IP offices including the UK (86.22%) and Austria (84.67%).

Country

Office code

Success rate

Italy

UIBM

88.09%

France

INPI

88.85%

Greece

OBI

89.55%

Austria

OPA

84.67%

The European Union

EUIPO

90.80%

Several key factors contribute to Italy’s consistently strong trademark registration performance:

Robust examination procedures

UIBM follows clear and well-established examination guidelines, ensuring thorough checks on mark distinctiveness and potential conflicts, which maintains the system’s integrity while allowing legitimate marks to proceed smoothly.

High applicant awareness and professional support

Many applications are filed or supported by experienced trademark attorneys and IP professionals who help ensure filings meet formal and substantive requirements, reducing grounds for refusal.

Harmonization with EUIPO standards

As a member of the European Union, Italy closely aligns with EUIPO’s practices, benefiting from harmonized examination criteria and procedures that aid applicants familiar with the EU system.

How to maximize your chances of registration success in Italy

Despite a relatively high success rate of 88.09%, registering a trademark in Israel requires some preparation and understanding of UIBM procedures. To improve your likelihood of approval, it’s recommended to begin with a comprehensive trademark search to identify any potential conflicts. Ensure that your mark is distinctive and not merely descriptive, and clearly define the goods and services associated with your application.

Working with a qualified trademark lawyer is one of the most effective ways to increase your chances. A trademark lawyer can help navigate the complexities of the UIBM process, respond effectively to Office Actions, and build a solid filing strategy from the start.

If you are currently preparing to submit your first trademark application, we’ve put together a detailed guide on how to strengthen your chances of success, with multiple pieces of advice directly from our trademark lawyers with years of experience. You can also take advantage of Trama’s free lawyer’s check to receive expert feedback on your trademark and guidance on the best steps forward.

Igor Demcak
Igor Demcak

Trademark Attorney

Founder of Trama

7 year experience in IP protection

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