Strengthening Online Commerce: Canon and Amazon's joint effort against counterfeit goods

Canon and Amazon have joined forces to combat the rising menace of counterfeit goods on e-commerce platforms. In a joint lawsuit against 29 selling accounts, they are taking a stand to protect their customers from fake products while preserving the value and reputation of trusted brands. In the ever-expanding realm of online marketplaces, securing the value of products has become paramount for business owners.


Igor Demcak

Details of the case

Canon Inc. and Canon U.S.A., Inc., along with, Inc. and Services LLC, have jointly taken legal action in the United States District Court for the Western District of Washington against 29 seller accounts that were engaged in the sale of camera batteries and chargers on Amazon's U.S. store. The lawsuit accuses these accounts of violating Canon's trademark rights.

The rise of counterfeit goods on e-commerce platforms has become a concerning trend in recent years. As the e-commerce market has grown exponentially, so has the availability of counterfeit products. Counterfeiters take advantage of the vast online marketplace to deceive unsuspecting customers by offering fake replicas of popular brands. These counterfeit goods not only undermine the reputation and trust built by genuine brands like Canon, but they also pose significant risks to consumer safety. Inferior quality materials and substandard manufacturing processes used in counterfeit products can lead to malfunctions, damage, and even potential harm to users.

Canon is actively combating counterfeiters both in the United States and globally to safeguard its customers from counterfeit and potentially hazardous products that illegitimately utilize the Canon name. This effort also aims to protect the longstanding value, trusted reputation, and customer loyalty that the Canon brand has built over many years by producing high-quality, secure, and dependable products. 

Furthermore, the collaboration between Canon and Amazon extends beyond legal action. Both companies are actively engaged in implementing robust measures to prevent the sale of counterfeit products. Amazon, in particular, has made significant investments in advanced machine learning technologies that enhance proactive controls and improve intellectual property protection. By automating and broadening their counterfeit detection systems, they can swiftly identify and remove fraudulent listings, thus minimizing the risk of customers falling victim to counterfeit goods. Through their joint efforts, Canon and Amazon are striving to create a safer and more trustworthy online shopping experience for consumers, ensuring that genuine products are readily available while counterfeiters face the consequences of their actions.

Trademark protection on online marketplaces

For business owners who wish to safeguard the value of their products on online marketplaces, registering a trademark is a crucial step. A trademark provides legal protection and exclusive rights over a brand or product name, logo, or design, allowing businesses to establish their unique identity and distinguish themselves from competitors. By registering a trademark, business owners can prevent others from using similar marks that may confuse customers or dilute the brand's reputation.

When it comes to online marketplaces, where numerous sellers offer similar products, having a registered trademark becomes even more important. It allows business owners to take swift action against counterfeiters and unauthorized sellers who attempt to profit from the brand's reputation. With a registered trademark, businesses can enforce their intellectual property rights, file complaints, and request the removal of infringing listings, ensuring that only genuine products bearing their trusted mark are available to customers.

Moreover, a registered trademark provides business owners with a stronger legal standing in case of trademark infringement disputes. It enables them to pursue legal action against counterfeiters, seek damages, and obtain favorable outcomes in court proceedings. By proactively protecting their trademarks, business owners can maintain the value and integrity of their products, instill trust in customers, and establish a strong presence in the competitive online marketplace, ultimately contributing to long-term success and brand loyalty.

Igor Demcak
Igor Demcak

Trademark Attorney

Founder & CEO of Trama

7 year experience in IP protection

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