Case Study: Toys & Games Industry

Breaking down common threats encountered by toy & game brands and strategies to effective brand protection.

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Most common types of brand infringement for Toys & Games

  • toys-and-games icon

    Counterfeit products

  • toys-and-games icon

    Fake social media accounts

  • toys-and-games icon

    Fake store pages

Top platforms for infringement:

  • Amazon

    Amazon

  • Etsy

    Etsy

  • Temu

    Temu

  • eBay

    eBay

The market:

  • The toy sector suffers the highest ratio of sales lost due to counterfeiting: 8.7 %, corresponding to EUR 1 billion.

  • Amazon continues to dominate the global toys & games e-commerce sector, achieving a Gross Merchandise Volume (GMV) of EUR 731,065.9 million in 2024, making it the top marketplace in this category.

  • Temu and Shein are aggressively entering the toy market with a notable increase in toy-related searches, raising concerns about potential for fake products on these platforms.

The problem:

After launching their products on Amazon and expanding to other online platforms, the company started noticing multiple unauthorized listings for their products. These counterfeit items, being sold by third-party sellers, closely resembled their original products, using almost identical images, titles, and descriptions. However, the counterfeit goods were being offered at significantly lower prices.

Although the company had a registered trademark, they found it difficult to deal with these fake listings. Many of the fake products had slight variations in the brand name or packaging, making them hard to flag immediately.

The solution:

When a brand like this reaches out to Trama, the first step is understanding what’s happening and how much damage has already been done. Here's how we typically respond:

1. Infringement detection

We start by checking your trademark status to confirm what we can act on. Then, our team looks across major platforms - like Amazon, Etsy, and social media - to find any listings, profiles, or stores misusing your brand.

2. Threat assessment

Once we’ve mapped out what’s happening, we walk you through the findings clearly. You’ll see what the risks are, where they’re coming from, and how serious they may be. And most importantly, you choose how to respond.

3. Enforcement

From our experience, the combination of Warning Letters and takedown requests resolves about 97% of cases - often without the need for further legal action. Whatever your decision, we handle the next steps for you - making sure each case is followed up properly.

4. Ongoing protection

Once the initial threats are dealt with, we stay in your corner - monitoring your brand online and flagging new issues early, so you’re not caught off guard again.

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