Case Study: Sport & Fitness Industry

Breaking down common threats encountered by sport & fitness brands and strategies to effective brand protection.

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Most common types of brand infringement for Sport & Fitness

  • sport-and-fitness icon

    Counterfeit products

  • sport-and-fitness icon

    Fake social media accounts

  • sport-and-fitness icon

    Fake store pages

Top platforms for infringement:

  • Amazon

    Amazon

  • Etsy

    Etsy

  • Instagram

    Instagram

  • eBay

    eBay

The market:

  • The sports and fitness industry is highly competitive, with a wide range of products, from fitness equipment to wellness items. In 2025, the European sports equipment market is projected to generate €27.09 billion in revenue and is expected to grow at a CAGR of 4.07% between 2025 and 2029.

  • Counterfeit sporting goods cost the EU industry approximately €851 million in lost sales each year, representing around 11% of total sector revenue.

The problem:

After launching their products on Amazon and expanding to other online platforms, the company started noticing multiple unauthorized listings for their gym equipment. These counterfeit items, being sold by third-party sellers, closely resembled their original products, using almost identical images, titles, and descriptions. However, the counterfeit goods were being offered at significantly lower prices.

Although the company had a registered trademark, they found it difficult to deal with these fake listings. Many of the fake products had slight variations in the brand name or packaging, making them hard to flag immediately.

The solution:

When a brand like this reaches out to Trama, the first step is understanding what’s happening and how much damage has already been done. Here's how we typically respond:

1. Infringement detection

We start by checking your trademark status to confirm what we can act on. Then, our team looks across major platforms - like Amazon, Etsy, and social media - to find any listings, profiles, or stores misusing your brand.

2. Threat assessment

Once we’ve mapped out what’s happening, we walk you through the findings clearly. You’ll see what the risks are, where they’re coming from, and how serious they may be. And most importantly, you choose how to respond.

3. Enforcement

From our experience, the combination of Warning Letters and takedown requests resolves about 97% of cases - often without the need for further legal action. Whatever your decision, we handle the next steps for you - making sure each case is followed up properly.

4. Ongoing protection

Once the initial threats are dealt with, we stay in your corner - monitoring your brand online and flagging new issues early, so you’re not caught off guard again.

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