Case Study: Sport & Fitness Industry

After launching their products on Amazon and expanding to other online platforms, the company started noticing multiple unauthorized listings for their gym equipment. These counterfeit items, being sold by third-party sellers, closely resembled their original products, using almost identical images, titles, and descriptions. However, the counterfeit goods were being offered at significantly lower prices.

Although the company had a registered trademark, they found it difficult to deal with these fake listings. Many of the fake products had slight variations in the brand name or packaging, making them hard to flag immediately.

When a brand like this reaches out to Trama, the first step is understanding what’s happening and how much damage has already been done. Here's how we typically respond:

We start by checking your trademark status to confirm what we can act on. Then, our team looks across major platforms - like Amazon, Etsy, and social media - to find any listings, profiles, or stores misusing your brand.

Once we’ve mapped out what’s happening, we walk you through the findings clearly. You’ll see what the risks are, where they’re coming from, and how serious they may be. And most importantly, you choose how to respond.

From our experience, the combination of Warning Letters and takedown requests resolves about 97% of cases - often without the need for further legal action. Whatever your decision, we handle the next steps for you - making sure each case is followed up properly.

Once the initial threats are dealt with, we stay in your corner - monitoring your brand online and flagging new issues early, so you’re not caught off guard again.