Case Study: Food & Drink Industry

Breaking down common threats encountered by food & drink brands and strategies to effective brand protection.

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Most common types of brand infringement for Food & Drink

  • food-and-drink icon

    Counterfeit products

  • food-and-drink icon

    Fake social media accounts

  • food-and-drink icon

    Fake store pages

Top platforms for infringement:

  • Amazon

    Amazon

  • Etsy

    Etsy

  • Instagram

    Instagram

  • eBay

    eBay

The market:

  • Food fraud costs the global food industry an estimated $30 to $40 billion annually, with approximately 10% of commercially produced food and beverage products affected.

  • The market for anti-counterfeit packaging in the food and beverage sector is projected to grow from $84.5 billion in 2025 to $147.2 billion by 2035, driven by the increasing need for food safety, brand protection, and stringent regulations against counterfeit goods.

The problem:

Shortly after launching their product line on Amazon, our client began noticing suspicious activity: new listings for what appeared to be their product—same imagery, similar title—but from unauthorized sellers. Some were undercutting their price significantly. 

Despite having a registered trademark, the brand didn’t have the resources or know-how to monitor these issues effectively. With limited ability to track down each infringer or navigate Amazon’s takedown process, the situation remained unresolved for months, resulting in significant loss of revenue.

The solution:

When a brand like this reaches out to Trama, the first step is understanding what’s happening and how much damage has already been done. Here's how we typically respond:

1. Infringement detection

We start by checking your trademark status to confirm what we can act on. Then, our team looks across major platforms - like Amazon, Etsy, and social media - to find any listings, profiles, or stores misusing your brand.

2. Threat assessment

Once we’ve mapped out what’s happening, we walk you through the findings clearly. You’ll see what the risks are, where they’re coming from, and how serious they may be. And most importantly, you choose how to respond.

3. Enforcement

From our experience, the combination of Warning Letters and takedown requests resolves about 97% of cases - often without the need for further legal action. Whatever your decision, we handle the next steps for you - making sure each case is followed up properly.

4. Ongoing protection

Once the initial threats are dealt with, we stay in your corner - monitoring your brand online and flagging new issues early, so you’re not caught off guard again.

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