
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Detailed overview of item "Parts of clothing, footwear and headgear", which is part of Nice class 25
The list of accepted terms for specifying the applicant's goods / services offered under a given brand varies between individual IPOs. Find out more about the corresponding terms in different countries.
Intellectual property office name | Item name |
---|---|
EUIPO | Parts of clothing, footwear and headgear |
USPTO | N/A |
CIPO | N/A |
IP Australia | N/A |
The following G&S items are often used in combination with the selected item, extending the level of protection for the applicant.
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
“Testing how the garment fits, testing how comfortable it is to wear and testing how well the fabric holds up in the long term are all things that Shein and the like skip to churn out clothes at the rate that they do. Sweatshops and slave labour allow them to sell the garments for the prices that they do. We do things differently” Read the full story of Vanessa Jones, the founder of Sl’eau, another inspiring brand protected by Trama that brings quality and craftsmanship back to the fashion industry.
Fashion is one of the biggest industries in the world. Global market value of the clothing industry was set to $1.7 trillion dollars in 2021 and expected to enjoy a 6.1% growth to $1.95 billion dollars in 2022-2023 according to two different research reports by Euromonitor and McKinsey [1]. This article highlights why trademark registration is of a crucial importance for fashion retailers.
All goods & services are categorised into 45 Nice classes
The selection of classes defines the scope of trademark protection
Tailor-made selection of relevant classes for all our clients