How can I stop fake products from appearing under my brand on AliExpress?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Stopping fake products on AliExpress requires a combination of legal and strategic measures.

First, secure a registered trademark—this is the foundation for enforcing your rights. Then, actively monitor listings using AliExpress’s Intellectual Property Protection (IPP) platform to detect counterfeits. Building strong relationships with authorized sellers and creating an official storefront on AliExpress can also help establish your brand’s authenticity, discouraging counterfeiters.

If this feels overwhelming, Trama is here to help. We handle everything from monitoring to filing takedown requests for counterfeit products, so you can focus on growing your brand while we protect it.

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