What steps should I take if another business registers a trademark similar to my brand?

If you discover that another business has registered a trademark similar to yours, it’s important to act quickly. The first step is to analyze whether the newly registered trademark could cause confusion among consumers, particularly if the business operates in the same industry or market as yours. If the similarity poses a risk, you may have grounds to challenge the registration.

Filing an opposition is often the best course of action if the trademark is still within the opposition period. This legal process allows you to argue that the new trademark could mislead consumers or infringe on your existing rights. If the opposition period has passed, you may still have legal options, such as filing for cancellation or negotiating with the trademark owner to reach a resolution. Trama provides expert support in monitoring and responding to trademark conflicts, helping you take the necessary steps to safeguard your brand.