How do I protect my brand name in domain registers?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

To protect your brand name, start by registering your domain under all major extensions such as .com, .net, .org, and relevant country-specific extensions like .uk or .ca. Additionally, secure variations of your domain, including common misspellings, abbreviations, and hyphenated versions. This prevents bad actors from taking advantage of alternative versions of your brand.

You can also use domain locking features offered by registrars to prevent unauthorized transfers. Pair this with timely renewal of your domains to avoid them expiring and falling into the wrong hands.

For long-term security, you should also register a trademark for your brand name, which strengthens your legal position against domain misuse.

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