When the founder of NOVA looked around at what was available to tattoo artists, they found an obvious gap. “We started NOVA from a very simple idea,” Christoffer explains. "There was a gap in the market for cartridges that truly deliver consistency, precision, and reliability at a high level."

The NOVA team had seen firsthand what artists actually need in a working session, not just what looks good on paper. This grounded, artist-first approach shaped everything about how the brand was built.

What sets NOVA apart from its competition?

Building a trustworthy cartridge brand goes far beyond the product itself. As Christoffer puts it, “We’re not just creating another cartridge. We’re building a system designed for artists who demand precision, control, and consistency in every session.” For NOVA, it’s less about the numbers and more about performance and consistency. 

But the product is only one part of the story. Alongside their cartridges, NOVA has been building a community by working closely with selected artists across Europe to develop and refine their work. In an industry that doesn’t always reward patience, this hands-on, deliberate approach is worth its weight in gold. 

When did brand protection become a focus? 

The decision to protect NOVA’s brand wasn’t an afterthought. “We started thinking about brand protection early on,” Christopher explains. “As soon as we realized the potential of the brand and the direction we were heading, it became clear that protecting NOVA was essential for long-term growth and credibility.”

NOVA recognized that they’re in a space where a strong brand name and a striking visual identity quickly become targets for imitation, especially as a brand gains traction. The only way to realistically protect a brand from this kind of misuse is an enforceable, registered trademark. 

How did you come across Trama?

"We came across Trama during our search for a reliable and professional partner for trademark registration," Christoffer explains. "From the first interaction, the process felt smooth, clear, and very well handled." The experience lived up to that first impression. "Everything was handled efficiently and professionally, and the communication was always clear.”

With its registered EU trademark and a second business venture in the works, NOVA does not plan to slow down any time soon. Christoffer is clear about where Trama fits into their brand protection intentions: “Using Trama is a natural choice going forward whenever we build and expand into new ventures.”

Takeaways

NOVA is a great example of what happens when industry knowledge meets honest ambition. It is built by people who understand the craft (and the craftsmen), and it’s designed for artists who won’t settle for subpar products. Their brand is established and protected from the ground up, and their registered trademark is not just a legal formality, but part of a commitment to building something that lasts. 

FAQs

What inspired the creation of NOVA Cartridge? NOVA was founded after Christoffer and his team identified a real gap in the market for tattoo cartridges that consistently deliver on precision and reliability. With direct experience in the tattoo industry, they built the brand around what professional artists actually need day to day.

What makes NOVA different from other cartridge brands? NOVA focuses on building a complete system around performance and feel, not just a product. The brand also works closely with a select group of artists across Europe, keeping development tied to real working conditions rather than theory.

Why did NOVA choose Trama for trademark registration? Christoffer found Trama while searching for a professional trademark partner and was won over by how smooth and clear the process felt from the very first interaction. With more registrations and new ventures already in the works, the relationship is set to continue.