Case Study: Beauty & Care Industry

Shortly after launching their product line on Amazon, our client began noticing suspicious activity: new listings for what appeared to be their product—same imagery, similar title—but from unauthorized sellers. Some were undercutting their price significantly. 

Despite having a registered trademark, the brand didn’t have the resources or know-how to monitor these issues effectively. With limited ability to track down each infringer or navigate Amazon’s takedown process, the situation remained unresolved for months, resulting in significant loss of revenue.

When a brand like this reaches out to Trama, the first step is understanding what’s happening and how much damage has already been done. Here's how we typically respond:

We start by checking your trademark status to confirm what we can act on. Then, our team looks across major platforms - like Amazon, Etsy, and social media - to find any listings, profiles, or stores misusing your brand.

Once we’ve mapped out what’s happening, we walk you through the findings clearly. You’ll see what the risks are, where they’re coming from, and how serious they may be. And most importantly, you choose how to respond.

From our experience, the combination of Warning Letters and takedown requests resolves about 97% of cases - often without the need for further legal action. Whatever your decision, we handle the next steps for you - making sure each case is followed up properly.

Once the initial threats are dealt with, we stay in your corner - monitoring your brand online and flagging new issues early, so you’re not caught off guard again.