Importance of brand in the entertainment sector

When Elon Musk abruptly rebranded Twitter as “X” in mid-2023, the move sent shockwaves through the tech world. For many observers, the message seemed clear: Twitter was dead, and X had taken its place. Now, nearly two years later, that assumption is being tested in court.

Many users are unsure whether a trademark owner can force them to give up a long standing social media handle. The answer is not always obvious, and it often depends on how platforms apply their username rules alongside basic trademark principles. This article clarifies what trademark rights actually allow, how social media platforms approach handle disputes, and what you can do to protect your username.

As social platforms turn personal brands into real businesses, more creators are trying to register their real names as trademarks. But being well-known alone doesn't automatically make your name distinctive or eligible for protection. So, before you file, we've prepared an article to help you understand what actually qualifies, when to apply, and how to avoid common mistakes.

In the world of entertainment, intellectual property isn't just a legal formality—it's the foundation of a media company’s business model. From blockbuster films and binge-worthy series to character-driven merchandise and licensing deals, the value of a brand often hinges on how well its trademarks are protected and enforced. Trademarks allow media giants to maintain creative ownership, fight off imitators, and capitalize on fan loyalty across global markets. In this article, we explore how leading companies like Netflix, Disney, and HBO use trademarks not only to defend their content, but to build billion-dollar empires around it.

By now, even if you don’t collect designer toys, you’ve probably seen Labubu — the spiky-haired, sharp-toothed creature who’s become the face of Pop Mart’s collectible empire. What’s less visible, though, is the clever trademark strategy behind Labubu’s meteoric rise. The story of this iconic toy serves as a masterclass in IP timing, territorial defense, and the surprising pitfalls of going global.

In a recent landmark decision, the UK Supreme Court sided with software company SkyKick, ruling that Sky’s trade mark filings were partly “bad faith” applications. This ruling challenges how far big companies can go in protecting trade marks, empowering smaller businesses to stand up against overly broad brand claims.

The US Trademark Office has canceled the “Super Hero” trademarks jointly owned by Marvel Comics and DC Comics, two of the most influential and iconic forces in the comic book industry. This decision represents a significant victory for independent creators and storytellers, as it opens up the use of the term “Super Hero” to the public domain.

Influencers today are more than just content creators—they’re powerful brands that can shape trends and drive consumer behavior. But as your influence grows, so does the risk of others trying to profit from your reputation. Whether you’re an established influencer or on the path to becoming one, understanding and securing trademark rights is essential to safeguarding your brand and ensuring that your distinctive identity remains yours.

Yusuf Dikec, an Olympic silver medalist sharpshooter from Turkey, has taken a significant step to secure his legacy beyond the shooting range. The athlete, whose nonchalant pose during the Paris Olympics went viral, has officially filed for a trademark with the Turkish Patent and Trademark Office.

When it comes to film and entertainment industry, the interplay between intellectual property (IP) and merchandising has proven to be a highly lucrative partnership. Through strategic licensing agreements, iconic logos, catchphrases, and characters are transformed into a diverse array of products that capture the hearts of fans and drive revenue to unprecedented heights.