From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
If you register under Class 30, your trademark won't cover salads and smoothies.
Class 30 includes convenience food and savoury snacks, salts seasonings and condiments, baked goods, confectionery, chocolate and desserts, sugars, natural sweeteners, sweet coatings, fillings, bee products, ice creams, frozen yoghurts, sorbets, cooling ice, coffee, tea, cocoa and substitutes thereof, processed grains, starches, baking preparations, and yeasts.
Different types of salads are included under Class 29 (processed vegetables/prepared meals), for example, vegetable salads, fruit salads, potato salads, etc.
Smoothies are covered by class 32 (non-alcoholic beverages). You can choose between fruit smoothies, vegetable smoothies, or smoothies containing grains and oats.
If you want to find out what classes to select on your trademark application, you can try our Class Assist. We also offer a free lawyer's check, where our lawyers recommend classes based on your business description.
I found out my mark is similiar to an already existing trademark. What should I do?
I filed for the US trademark already; which countries should I consider next as a priority?
I've just filed my trademark application; does this mean my trademark is registered?
What are the benefits of applying for a trademark as a business?
What is the best way to register a trademark in multiple countries?
What is better - owning a trademark as an individual or as a business?
What is the difference between the ™ symbol and the ℠ symbol?
Do I already need a business licence to register a trademark?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.